Design Research
In an age where innovation is the key business driver, design research can be handier than any other form of research. Often, Market Research enables us in giving an understanding about the existing market and the needs of the consumers; but to deliver a successful product or a service, conducting innovation-driven User Research is important. This is our forte, and it is this exercise in Design Research that enables us create, develop and understand users and their needs. We also co-create with the subjects in a participatory manner, engaging them in discussions and other design sessions.
Researching on field
We, at Deskala, conduct customised Design research exercises that give you qualitative and quantitative inputs, leading to a better understanding of the situations. Some of the tools and methods that we use are:
- Body Storming and Experience Prototyping
- Ethnographic Research
- User Sampling and User Surveys
- Contextual Inquiry
- Fly-on-the-wall observation
- Focus Group Discussions
- Cultural Probes